1 min read
Was Ray Anderson before his time? I think not. Rather, the rest of the world remains blissfully, ignorantly, behind.
In Confessions, Ray Anderson spells out a lucid case for sustainability as a good sound basis for red-blooded capitalism. Adding 20:20 hindsight, it looks like he had first mover advantages that should be envied today. However, as I reflect on it, he was wonderfully creative in creating and implementing good ideas -- and I suspect his teams continue this legacy today. That brings the real lessons of Confessions: get started, make it count in terms of good business metrics (if you can't you aren't looking hard enough), and keep it up.